Concept to Creation 4: Kyzen's Dr. Mike Bixenman and Tom Forsythe

Dr. Mike Bixenman and Tom Forsythe talk about the founding of Kyzen Corporation, a multinational chemical manufacturer for the electronics cleaning and metal cleaning industry. They discuss the early days and challenges they faced along the way. They even disclose the "secret" meaning of an early ad campaign featuring the  cryptic message "2LG2Q"!

 

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