"Content is the most important aspect of the design world right now," says Manny Marcano, president of EMA Design Automation. Over the past nearly three decades, he has grown EMA into the leading Cadence Channel Partner as the exclusive distributor of OrCAD in North America. EMA has also developed a series of its own software products for library management, component supply chain data, and conducts training. He talks about the role of automation and whether designers are keeping up with their profession with PCB Chat host Mike Buetow.
Bill Cardoso came to electronics in a nontraditional way: by way of Fermilab, where he studied the origins of the universe. Now president of Creative Electron, a designer and manufacturers of x-ray inspection systems for the electronics industry, he discusses his background, his love of product teardowns, and why he builds all his machines in the US with PCB Chat host Mike Buetow.
John Mitchell is president and CEO of IPC, and Chris Mitchell is IPC vice president of global government relations. They discuss the trade organization's key government programs and initiatives, its annual member lobbying event coming up in May, and the importance of lobbying by member companies with PCB Chat host Mike Buetow.
Mike O'Reilly is director of Aerosol Jet Product Management at Optomec, responsible for leading the company's Aerosol Jet commercialization efforts within printed electronics and related markets. Prior to joining Optomec, he was vice president of product marketing at Cadence Design Systems, responsible for system level design and verification products. Mike has over 30 years of experience introducing advanced technology into the commercial sector. He speaks with Mike Buetow about Optomec's new high-volume dispensing platform.
Randall Sherman is perhaps the leading analyst for the electronics manufacturing services and ODM markets. The founder of New Venture Research, he specializes in market and technology studies. He has a master’s in electrical engineering and an MBA, and his experience ranges from network design engineer to product market research, due diligence and business development-related services. He discusses how EMS companies are leading innovation by building intelligence into production systems.
Mark Hepburn is director of product management at Cadence. He has spent more than 20 years in engineering and technical marketing and sales in EDA, with Innoveda, Mentor, and most recently Perception Software.
He joins Mike Buetow to discuss Allegro Pulse, a new web-based collaboration platform from Cadence.
Wally Rhines is president and chief executive of Mentor, which he has headed Mentor since 1993. Prior to that, he spent 21 years at Texas Instruments, ultimately as executive vice president of its Semiconductor Group. He has served on the boards of Cirrus Logic, TriQuint Semiconductor, Global Logic, among others, and spent 10 years as chairman of the Electronic Design Automation Consortium (now the ESS Alliance). He speaks with PCB Chat host Mike Buetow about the ESD Alliance's latest EDA market report.
From the floors of the Messe International Fairgrounds in Munich, home to Productronica, Mike Buetow reports on the biennial trade show and the latest equipment for inspecting electronics assemblies. And it is everywhere: There are more than 40 companies offering surface inspection, 28 showing AOI, and another 20 with x-ray machines.